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  • Writer's pictureThe Screen Room

How Product Placements May Soon be Added to Classic Films


What do you make of this? 🤔


Basically, in the near future, some of our favourite films may have product placements digitally added to scenes, then after a few years, they’ll be removed and replaced with new ones.


Ok so it’s not a massive deal, but it just doesn’t seem right to me to mess with something that’s been around for years and is the way it was meant to be, just to make even more money from it.


I’ve never been keen on the fact that they replaced Sebastian Shaw’s force ghost with Hayden Christensen’s at the end of the Return of the Jedi special addition.

I also think it’s weird that all references to Taco Bell in Demolition Man were replaced (and dubbed) “Pizza Hut” because (apparently) we Europeans aren’t familiar with the restaurant chain.


Have a read of this article and let me know your thoughts.👇


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